19. Juli 2017 [Mi] // 12.45-13.30 Uhr // Georg H. Endress Auditorium
This Lunch & Learn will be centered on “The Future of Tourism in Historic Cities” based on the example of Chester and include expertise from destination marketing, research and planning. It will be consider how Chester developed as a place and particularly as a tourism city, the challenges it now faces and how it can use tourism as a means of delivering future success. The lecture will look forward as much as back and use examples that can be widely applicable in historic towns and cities. Chester is not only one of the Twin Towns of Lörrach and home of the University of Chester (partner of the DHBW Lörrach), but also one of the best preserved walled cities in Britain.
Colin Potts teaches as a Senior Lecturer at the University of Chester. He joined the Marketing, Tourism & Events Management team in 2010 following 25 years in destination development and management, spent mainly in Gloucestershire and Chester where he headed the tourism service and had a leading role establishing and operating Chester Renaissance. He is a former President of the Tourism Management Institute, the national body of destination managers and has chaired several other UK tourism organisations. His publications include national guidance on measuring return on tourism marketing campaigns and on operating Tourist Information Centres, and numerous destination plans including Chester's Tourism and Place Marketing Strategies.
Der anglo-amerikanischen Tradition der Brown Bag Lectures folgend, können Sie zum Vortrag gerne Ihr Lunchpaket mitbringen und während des Vortrags zu Mittag essen.