Contenus

La filière International Business Management Trinational dispense des compétences fondamentales dans les domaines du management et de l’économie. Les contenus d’études théoriques reflètent les connaissances scientifiques les plus récentes et sont orientés sur la pratique. Ils prennent en compte les contextes socio-économiques et environnements culturels nationaux différents. Dans les domaines du marketing, de la compréhension culturelle internationale, de la communication et des langues sont développées des méthodes techniques et méthodologiques excellentes.

Les axes sont:

  • General Management
    Introduction General Management, Financial Accounting, International Management, Management Accounting, Organisation, Corporate Finance, Supply Chain Management, Leadership, Service Management, Strategic Management, International Taxation, Human Resource Management
  • Marketing
    Fundamentals of Marketing, Marketing Mix, Marketing Research, Consumer Behaviour, Marketing Strategy and Planning
  • Cross Cultural Management
    Fundamentals of Cross Cultural Management, Communication, Intercultural Management Styles, Negotiation, Cross Cultural Leadership, Conflict Management, Cross Cultural Teams
  • Economics
    Microeconomics, Macroeconomics, International Economics
  • Law
    Business Law, Cases in European Law, Corporate Governance
  • Methods
    Statistics, Mathematics, Introduction to Research, Business Research Methods, Information and Communication Systems, Financial Mathematics, Information and Communication Systems
  • Languages
    English, French, German, und Spanish, Chinese, Japanese
  • Electives
    Presentation Techniques, Commercial Negotiation, Conferencing, Rhetoric, Business Game, Brand Management, International Business Plans, International Trade Law, Managing Across Boarders, International Business Behaviour, Innovation Management, Corporate Communication, Cross Cultural Marketing, Business Ethics