Studieninhalte

Das Studium International Business Management Trinational vermittelt die grundlegende Fachkompetenz in den Bereichen Management und Ökonomie. Die theoretischen Studieninhalte spiegeln den neuesten wissenschaftlichen Stand wider und sind auf die Praxis hin ausgerichtet. Sie beziehen national unterschiedliche sozioökonomische Rahmenbedingungen und kulturelle Hintergründe ein. In den Bereichen Marketing, internationales Kulturverständnis, Kommunikation und Sprachen werden bedeutende Fach- und Methodenkompetenzen entwickelt.

Scherpunkte des Studiums

  • General Management
    Introduction General Management, Financial Accounting, International Management, Management Accounting, Organisation, Corporate Finance, Supply Chain Management, Leadership, Service Management, Strategic Management, International Taxation, Human Resource Management
  • Marketing
    Fundamentals of Marketing, Marketing Mix, Marketing Research, Consumer Behaviour, Marketing Strategy and Planning
  • Cross Cultural Management
    Fundamentals of Cross Cultural Management, Communication, Intercultural Management Styles, Negotiation, Cross Cultural Leadership, Conflict Management, Cross Cultural Teams
  • Economics
    Microeconomics, Macroeconomics, International Economics
  • Law
    Business Law, Cases in European Law, Corporate Governance
  • Methods
    Statistics, Mathematics, Introduction to Research, Business Research Methods, Information and Communication Systems, Financial Mathematics, Information and Communication Systems
  • Languages
    English, French, German, und Spanish, Chinese, Japanese
  • Electives
    Presentation Techniques, Commercial Negotiation, Conferencing, Rhetoric, Business Game, Brand Management, International Business Plans, International Trade Law, Managing Across Boarders, International Business Behaviour, Innovation Management, Corporate Communication, Cross Cultural Marketing, Business Ethics